INNOVATION



Spiralizer

With the world going in to a carbs clamp down, leading housewares brand and long term client, DKB, asked us to help get their brand Zyliss into the very buoyant Spiralizer market.

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Human Factors
Tilt & Grate

Zyliss asked Rodd to explore innovations that could help differentiate their next generation box grater. Many of the competing brands had the obvious bases covered - fold flat for storage and fancy blade technology claims etc so we decided to look more closely at the problems in hand.

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Disruptive Innovation
ODE

Rodd partner with the UK Department of Health and the Design Council to use disruptive innovation to improve nutritional care within the Dementia community.

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PORTION CONTROL
DIVIDE EQUALLY

Simple kitchen ideas beautifully executed help cooks to approximate a healthy portion of food.

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APPLIANCE INNOVATION
PHILIPS CONSUMER LIFESTYLE

A classic innovation challenge from Philips. How do you do to improve when you have reached functional perfection?

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Personal care innovation.
PHILIPS

The challenge: revolutionise personal care and men’s shaving. The solution: the Nivea Coolskin from Philips, the first in-shower electric shaver in the world. Our task: develop a lotion dispensing method to enhance the experience.

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ACCELERATED INNOVATION
PHILIPS CONSUMER LIFESTYLE

We partner with Phillips to create a 'buzz' in the Relationship Care category.

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Packaging Design
AQUAFRESH

We were tasked with exploring the packaging design potential and pit-falls of an innovative aerosol based toothpaste for Aquafresh.

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INNOVATION

Clients use Rodd to explore how innovation and design can strengthen their brands.

Recognised for our consumer focus and user engagement in the innovation and design process we are asked to work on projects ranging from brand redesign, game changing products and entire roadmaps.

We are actively working on product, digital and service innovation projects for leading brands and innovative start-ups across the World.

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