INNOVATION


Consumer Innovation
Zyliss

With the world going in to a carbs clamp down, leading housewares brand and long term client, DKB, asked us to help get their brand Zyliss into the very buoyant Spiralizer market.

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Human Factors
Zyliss

Zyliss asked Rodd to explore innovations that could help differentiate their next generation box grater. Many of the competing brands had the obvious bases covered - fold flat for storage and fancy blade technology claims etc so we decided to look more closely at the problems in hand.

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We help start-ups takeoff
Airdrate

The Design Council appointed Rodd to create branding and product design for inflight comfort brand Airdrate.

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Disruptive Innovation
ODE

Rodd partner with the UK Department of Health and the Design Council to use disruptive innovation to improve nutritional care within the Dementia community.

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CATEGORY INNOVATION
Salter Homedics

The story of ‘Pinch’ for Salter. Both cute and clever.

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Driven by insights
Armlock

Read how we improved bicycle security by design.

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Kitchen Tools
DIVIDE EQUALLY

Simple kitchen tools that help cooks to measure a healthy portion of food.

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APPLIANCE INNOVATION
PHILIPS

A classic innovation challenge from Philips. How do you do to improve when you have reached functional perfection?

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A world first
PHILIPS

The challenge: revolutionise personal care and men’s shaving. The solution: the Nivea Coolskin from Philips, the first in-shower electric shaver in the world. Our task: develop a lotion dispensing method to enhance the experience.

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ACCELERATED INNOVATION
PHILIPS

We partner with Phillips to create a 'buzz' in the Relationship Care category.

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Packaging Design
GSK Aquafresh

We were tasked with exploring the packaging design potential and pit-falls of an innovative aerosol based toothpaste for Aquafresh.

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INNOVATION

Clients use Rodd to explore how innovation and design can strengthen their brands.

Recognised for our consumer focus and user engagement in the innovation and design process we are asked to work on projects ranging from brand redesign, game changing products and entire roadmaps.

We are actively working on product, digital and service innovation projects for leading brands and innovative start-ups across the World.

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