About

We help innovative brands do beautiful things.

Working with clients across multiple market sectors we design consumer experiences and category defining products for global consumer brands. With over two decades of development experience our services span user research, consumer innovation and design direction.


User Research

Today’s innovation starts with people. Our design led user research helps global brands to gain clarity at the fuzzy frontend of innovation.

We will take you into the everyday lives of your early adopter, influencers and future consumers to understand attitudes, behaviour and needs. More +


Innovation

We transform insights into consumer value propositions for global consumer brands.

We create, prototype and iterate game changing product, experience and service innovations that help our clients unlock new markets, address unmet needs and delight consumers. More +


Design Direction

Our designers will bring both your business and brand aspirations to life through award winning, business changing design.

Our ideas are based on insight and empathy, inspired by foresight and crafted with care. We work across product and consumer experiences for some of the worlds most respected brands. More +



Blog

Trends 2020 / Part 6. Tech & Healthcare


So as we wrap up our headline review of trends that we think are worthy of discussion in 2020 we come to the relationship between tech and healthcare.

 Tech & Healthcare

Healthcare has always evolved hand in hand with technological advancement.

Today’s headline technologies include; accurate disease identification through machine learning advances, remote patient monitoring allowing distributed healthcare,  virtual reality that speeds up healing in rehab and tissue repair through 3D printing.

Everyone’s favourite technology whipping-boy, Artificial Intelligence, will soon reach its third generation, the “theory of mind” as it moves towards mimicking the human brain function.

Rice University of Houston managed to bio-print a vascular system in all its complexity, enabling the supply of nutrients to densely populated tissues.

As the development of medical grade imaging constantly improves, now combined with AI, it has become a companion to traditional radiologists, who are in scarce supply. Zebra medical vision uses help of an AI assistant to analyse scans before passing to radiologists.

Floreo uses the power of virtual reality as a means to help autistic children, Iris vision help people with low vision to regain their sight with amazing accuracy.

To conclude…

We expect important implementations in 2020. If 2019 was raising awareness from citizens to the alarming global changes we’re going through, the focus now will be to take decisive actions towards a more sustainable society and build back trust through transparency of organisations, traceability and data protection.

If you would like to receive our full trend reports then please subscribe to INTOUCH our free, bi-monthly review of all things happening at the intersection of culture and technology, curated and served up direct to your email.

 

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Trends 2020 / Part 5. Connectivity


In this the fifth issue, of our six part series, exploring the top-level trends that will be influencing 2020 we explore – Connectivity.

Connectivity

This decade will inevitably see more connections and at a faster pace.The wholesale adoption of 5G will not only enable faster speeds, but the growth of truly smart cities.

Toyota unveiled at CES, its plans for a 2,000-person smart city featuring autonomous vehicles, smart technology and robot-assisted living.

Not to be out done. Side Walk Labs, a subsidiary company from Google Head Quarter company Alphabet, and experts in urban innovation, finally got the approval to create a smart area in Toronto made up of eco-friendly buildings, complete with robots and sensors collecting a range of data (sadly on a much smaller scale than it had wanted).

Further to its pioneering work with project Loon, Google X, continues its chase to bring communication everywhere with its project using FSOC.

So can expect a greater integration between our landscape, devices and time online? Best in class experiences will be seamless, supportive, inclusive and engaging – but by contrast, there must be a warning to brands that cross the line – and become too ‘needy’, confusing truth and fiction in the name of content and engagement. In the next edition we touch on how 2020 consumers will view their security and data privacy.

 

Read Part 4 / Privacy & Security

Final Edition/ Healthcare


Trends 2020 / Part 4. Privacy & Security


In this the fourth part of our six part headline review of Trends 2020 we explore how privacy, and security, are fast becoming the trade-offs for ever more personalised experiences.

Privacy & Security

Trust and privacy will continue to be a significant concern as people trade personal data in return for personalised ads and experiences. Perhaps no bigger area of historical consumer concern is the security of our hard earned cash.

As a new decade begins, one of the major unresolved issues of the previous few years continues to haunt banks — when and how Big Tech will jump into financial services in a significant way.

Facebook has designs on your banking services as it enters the new decade, its own on-demand cryptocurrency, Libra first mooted back in 2017 is predicted to launch this year along with its digital wallet Calibra.

So as the Big tech companies, with their armies of top-notch developers and knack for creating convenient products, continue to raise their profile in financial services, Apple launched its Apple Card with Goldman Sachs in August 2019. Facebook not satisfied with just Libra, announced Facebook Pay, a payment mechanism that works with Messenger, Instagram, WhatsApp and Facebook. Uber is building a stable of financial services products for drivers and customers in its recently created Uber Money division.

Feels like a sure bet that we can expect a new focus on highly engaging and portable financial solutions aimed at a younger consumer?

Perhaps its not just consumers that have reason to be concerned about data security, but the large traditionally slow-moving banks that need to keep an eye on their accounts?

Read Part 1/ Sustainability

Read Part 2 / Wellness & Mindfulness

Read Part 3 / Consumer

Next Edition/ Connectivity