Startup Seed Phytonutrients
sells its products in bottles made out of paper and clay, radical enough perhaps, but what’s more they are backed by $33 Billion beauty brand L’Oréal.
As evermore consumers are turning their back on chemical-filled cosmetics for expensive plant-based alternatives, it’s not surprising that we are seeing corporate beauty and personal care brands wanting a slice of the booming natural care market.
Partnerships like this are becoming increasingly common and are of course mutually beneficial, with GenZ consumers on the look-out for independent brands to believe in and corporates looking for ways to attract the attention of this highly desirable consumer.
Naturally the startup will gain capital and distribution to allow them to scale, whilst the corporate will gain an insight into the agility of a start-ups supply chain.
However you look at it, Seed Phytonutrients is a breath of fresh air; with its active support of small scale producers, simple, deconstructed packaging which in itself has a ‘life after use’ as a seed impregnated plant pot – this attention to sustainable detail extends right down to the way it’s designed to be shipped to maximise efficiency.
All that’s left to do now is to convince L’Oréal that sustainability is as good for the bottom line as it is for the planet.