Working with clients across multiple business sectors we design category defining products and consumer experiences for Global consumer brands. We put people at the heart of design to create tomorrow's products today.

User Research/

Great innovation starts with people. Our design research provides brands with insight to build on. Read about how we can help you step into your customer’s shoes.


Innovation within large corporate organisations requires bravery and agility to create impact. Read about how we create product propositions that redefine markets.

Design Direction/

We provide award winning industrial design and direction to international consumer brands. View our portfolio.


Sign up for our latest trends Insight | Delicacy & Lightness

Delicacy & Lightness

The latest edition of Insight looks at delicacy and lightness and how it can be achieved through form, structure, CMF or detailing .

The images in this edition are taken from a selection of our most popular Pinterest boards and serve as a continual source of trends inspiration.

So if you want to be kept up to date on design trends sign up here for our monthly trends newsletter ‘Insights’.

Big Data, Big Opportunities

Big data is everywhere, from internet searches to information sharing, storage and capture. It is so large and complex that it has affected most industries in one way or another, if not in their essence then in the ways in which businesses operate.

Big data has brought innovation into numerous sectors, and particularly those which benefit from analytics, such as healthcare where data is used to reduce costs by analysing patient data to determine the level of emergency and boost efficiency by having easily accessible health data on patients. Big data is indeed changing business. But how does it affect the way designers work? And how can we make actual sense of complex data sets?

Back in 1997, urban planner Mike Batty predicted that by 2050 everything around us in our material world would be operated by some kind of computer. He may yet be proved right: new ways of data collection and analysis are continually developing,

particularly in cities, where life is already becoming ‘smart’. Today, 2.5 quintillion bytes of data are created daily according to IBM’s Interactive Experience practice report in November 2014. With all this data available to collect and analyse, user-centred design methods can flourish in various new – and sometimes unexpected – ways. Data collection sensors are able to tell designers about another side of city life by allowing them to determine consumers’ needs, habits, likes and dislikes. With new technology, big data analytics is helping designers to predict consumer demands, making product design much more targeted and closer to the users’ desires and needs.

New products that rely on big data are hitting the market and are becoming increasingly intertwined with our everyday lives. The budding driverless car, for example, relies on vast quantities of real-time data to make informed ‘decisions’ based on the movements of other vehicles and objects in its immediate surrounding.

The concepts of user experience and experience design are being redefined by the arrival of ‘smart’ products. The difference between the way in which people say they experience a product is vastly different from the way in which an observer might. Interpreting one’s own experience is never a reliable source for product design and the scope for designers to create products, or redefine old products, is immense with the arrival of widespread data analytics. Designers can modify their designs, learn and evolve with the consumer, as Paul Papas wrote in Wired recently. “Experience design is rapidly becoming a de facto element in contemporary business strategy.

Although colossal, the quantity of data isn’t what’s really groundbreaking here but rather the innovation that it creates. As Weatherhead University Pr. Gary King said, “the big data revolution is that now we can do something with the data.”

Sign-up for our latest trends insight | High Performance Design

High Performance Design

Few sectors are as rich in form, graphic and texture as sports ID, for us it’s a continual source of inspiration.

The images in this edition are taken from one of our most popular
Pinterest boards and serve as a continual source of trends inspiration for all things ‘serene’.

So if you want to be kept up to date on design trends sign up here for our monthly trends newsletter ‘Insights’.