We travelled to Berlin and IFA 2016 which, for those that don’t know, is the place to be for the ‘what’s new’ and ‘what’s next’ of global consumer electronics and home appliance giants.
Here are our top three take-outs:
Virtual Reality/ It has been around for a while but this year showed that VR is here to stay, even if you are a sceptic there is no doubt that the immersive experience is something to behold. Whilst the value proposition is yet to be fully explored, there was no doubt that this was this year’s BIG thing.
Coming to a fridge door near you! Whilst the Asian power houses had a singular fridge-centric view of the connected home experience, many of the major players showcased comprehensive connected home solutions.
Green Juice/ Building on the celebrity endorsed green juice phenomenon this year saw a rebirth of ‘slow juicers’. In terms of Home Appliance, ‘Slow Juicing’ is on the rise with many leading brands extolling it’s virtues, along with electric spiralizers and what now seems mandatory, the kitchen ‘robot’.
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