About

We help innovative brands do beautiful things.

Working with clients across multiple market sectors we design consumer experiences and category defining products for global consumer brands. With over two decades of development experience our services span user research, consumer innovation and design direction.


User Research

Today’s innovation starts with people. Our design led user research helps global brands to gain clarity at the fuzzy frontend of innovation.

We will take you into the everyday lives of your early adopter, influencers and future consumers to understand attitudes, behaviour and needs. More +


Innovation

We transform insights into consumer value propositions for global consumer brands.

We create, prototype and iterate game changing product, experience and service innovations that help our clients unlock new markets, address unmet needs and delight consumers. More +


Design Direction

Our designers will bring both your business and brand aspirations to life through award winning, business changing design.

Our ideas are based on insight and empathy, inspired by foresight and crafted with care. We work across product and consumer experiences for some of the worlds most respected brands. More +



Blog

Our latest project with SGW Global


This week saw the launch of our most recent project with SGW Global for Motorola. The world’s first Alexa-enabled home telephone was shown at the prestigious industry fair in Hong Kong at both SGW’s own booth and Amazon’s own stand. Case study is now live here.

 


Latest – Xumo


Our latest project to be realeased on the website is live. It may be a number of years before we could talk about it but the relevance to today’s domestic consumer electronics is clear to see.

Our role was to help the young brand to cut through the noise of category and stand loud and proud. With an increasing array of tech peripherals commanding space near the TV, Xumo needed to claim their own space and ensure their brand real estate was ‘top of the stack’.

Read more about this project by clicking to the case study here

 


Former client joins the team.


Please welcome Christian Corney to the Rodd family as the latest of our strategic associates, as we continue to strengthen our strategic consulting offer for 2018. Time and again, we hear from clients that they need an agency that can blend insights, creative and commercial rigour, when exploring consumer value proposition.

Rodd’s MD Ben Davies says, ‘We are operating at the front end of consumer innovation and we felt that Christian would bring exactly the strategic and business acumen that our clients are looking for.’

A highly accomplished commercial director with a track record of consumer brand successes, Christian joins Rodd as an associate, to help clients looking to build robust value proposition, plan for technology-centric growth and deliver strategic NPD due diligence.