Working with clients across multiple business sectors we design category defining products and consumer experiences for Global consumer brands. We put people at the heart of design to create tomorrow's products today.

User Research/

Great innovation starts with people. Our design research provides brands with insight to build on. Read about how we can help you step into your customer’s shoes.


Innovation within large corporate organisations requires bravery and agility to create impact. Read about how we create product propositions that redefine markets.

Design Direction/

We provide award winning industrial design and direction to international consumer brands. View our portfolio.


Happy Christmas and here’s to a great 2017

Well it’s been an amazing year, great new team members, old friends moving on to new beginnings, cool projects, and lots of
big successes for our existing clients. So all in all we are in a fantastic place and 2017 looks to be even better – but for now
we are ready for a rest! From us all, we wish you a restful Christmas and New Year and we will be back in 2017!

Meet Clémentine

Say ‘Hey’ to Clémentine who has recently joined the growing Rodd team.

Clémentine graduated from ISD before gaining valuable experience at Teague in

Munich and forpeople before joining us to bring her blend of ID and UX to the mix.

Clémentine joins us to expand the capabilities of the team with 

a focus on early project stages such as user research, concept design, roadmapping and visual direction.

London Design Festival 2016

London Design Festival is over for another year, so we thought we would share a few of the things we found inspirational and that reflect the undercurrent of this year’s show.

Urban Splash

Brick Lane is a sea of colour, from Bengali bakeries, sweet shops and textile merchants to the swathes of east London’s finest street art. London Design Fair this year started its show on the streets and choreographed a collection of discordant and jarring seventies inspired colours placed amongst the graffiti. Cobalt blue, acidic brights, neon-perspex paired with natural pale wood grain was a heavily repeated theme.

Cobalt Blue

Blue in its purest cobalt punchiness was everywhere. Used as a zingy contrast against white, or as a mood lifter in more sombre Nordic room settings. At its best it was accented with black, offset against burnt dusty pink and given a shock with acid lemons.


Precise, layered crafted textures were also prominent. From the beautiful, silky, folded textiles on show in the China Pavilions, to the dark, twisted modern origami from Naomi Macintosh of Crafts Scotland.

Wood is Good

LDF was awash with pale wood in all its neutral glory. Birch, Ash and Pine were all prominent. Naturally oiled, naked, and stained were all used widely. From the majestic Danish Dinesenblonde planks forming the entrance desk at Design Junction, to the beautiful ‘Knall’ pendant light by Linnea Werme of Sweden’s Carl Malmsten Furniture Design Course – which offset raw, open grained pine with silky smooth surfaces.

Oiled and Stained

Rich, near black chocolate browns and inky black stained woods were everywhere. Beautifully pared back, modernist shaker forms from UK makers studio ‘headandhaft‘ along with the elegant minimalism of Lavitta, which is the first collection from Finnish studio Poiat were our favourites. 

Sugared Almonds

We love colour, and this lovely range from Ommo was a great example of the balance of form, function and fun. Slightly muted brights combined with crisp, folded forms and produced in a beautifully satin melamine and polypropylene.

This post is part of  more detailed colour, material and trend report looking at Domestic Interiors. If you would like a more detailed debrief then please drop us a line via and we can set that up.

If you would like to receive monthly mini-reports please sign up for Insight and Intouch here

As always, all images are on our Pinterest so please take a look.