Working with clients across multiple business sectors we design category defining products and consumer experiences for Global consumer brands. We put people at the heart of design to create tomorrow's products today.

User Research/

Great innovation starts with people. Our design research provides brands with insight to build on. Read about how we can help you step into your customer’s shoes.


Innovation within large corporate organisations requires bravery and agility to create impact. Read about how we create product propositions that redefine markets.

Design Direction/

We provide award winning industrial design and direction to international consumer brands. View our portfolio.



The latest  issue of InTouch from Rodd Design has just launched.

A monthly round-up of thought provoking content about everything from design & innovation to technology & industry. 

This month we bring you – the proposed future of online grocery shopping, smart connected tech that could not only save lives, and the story of a brand that continues to stay fashionable.

Get this month’s edition 

If you want to be kept up to date on design, innovation & technology, sign up here to get our monthly newsletter ‘InTouch’ directly to your inbox.

If you like this, follow Rodd on LinkedIn & Twitter.

A Placement at Rodd – Blair’s experience

Meet Blair who has joined the Rodd team on an internship from Northumbria University’s Design for Industry course. We asked him a few questions about his first two months in the Rodd studio.

So Blair; what’s the thing that has surprised you so far about life as a designer versus life as a design student?

I would say that it is how thorough designers are when working on a project – in research, ideation, model making, presenting. As a student, you tend to be quite brisk, by doing so, you fail to see the real problems and to refine the design to what it needs to be.

How do you think work experience helps improve young designers?

It puts things in perspective and you learn skills and a thought process that university can’t teach you. It is also useful to be in a

new environment and talk to people with different opinions. It helps shaping you as a designer but also as a person.

What is the main thing you have learnt that you will use to improve your University projects? 

The thoroughness in the work but also the importance of model making. It really helps you visualise the scale of the product and understand how it would work and how people would interact with it. It enables you to see issues that you couldn’t see with sketching.

If you had any advice to younger aspiring designers, what would you tell them?

Fail – and fail a lot. As a designer, if you are always in a bubble of anxiety, if you don’t want to ‘fail’, you won’t ever improve. It is a core part of the design process – iterate.


If you are interested in a 3 or 6 month placement then please email CVs and work samples to


To qualify for this role you must be eligible for full time employment in the UK

Ode in print

We are very pleased for our Dementia Healthcare start-up Ode to be featured in yet another great publication. We are shoulder to shoulder with some of the best design led innovations in wellbeing and healthy aging in recent years. Thank you Claudia Rebola for including us.

Read the ode story here.

Buy ode here.