We help innovative brands do beautiful things.

Working with clients across multiple market sectors we design consumer experiences and category defining products for global consumer brands. With over two decades of development experience our services span user research, consumer innovation and design direction.

User Research

Today’s innovation starts with people. Our design led user research helps global brands to gain clarity at the fuzzy frontend of innovation.

We will take you into the everyday lives of your early adopter, influencers and future consumers to understand attitudes, behaviour and needs. More +


We transform insights into consumer value propositions for global consumer brands.

We create, prototype and iterate game changing product, experience and service innovations that help our clients unlock new markets, address unmet needs and delight consumers. More +

Design Direction

Our designers will bring both your business and brand aspirations to life through award winning, business changing design.

Our ideas are based on insight and empathy, inspired by foresight and crafted with care. We work across product and consumer experiences for some of the worlds most respected brands. More +


Hi Dan.

Rodd is pleased to welcome Daniel to the team.

His holistic, user-centric design approach and cultured eye for form were honed working on a diverse range of projects from consumer electronics through to innovative products for the airline and travel industry.

“I am passionate about designing products which improve the day to day lives of the user. For me, this is about understanding the user’s current needs, behaviours and virtues whilst maintaining a focus on the trends which will shape and drive the values, we will assign to products tomorrow.
I look forward to exploring these factors and relationships in depth through the spectrum of projects undertaken here at Rodd.”

Find Dan on Linkedin.

Motorola AX launch

Pleased to celebrate the launch of our latest collaboration with SGW Global as they unveil the Motorola AX with Alexa built-in!
The AX is the world’s first wireless home telephone including voice recognition for calls & smart home control.
The handset is just one of many telephones we have developed in partnership with SGW over the years.


Design for a Circular Future

2018 marked a pronounced uptake in our consumer clients looking to redress their own part in waste reduction, whether this change in behaviour was brought about because of: increased political pressure, habitual changes in purchasing or just a general social-conscious to stop the tide of waste.

Since then we have spent much of our time working with clients to help them to up-skill, and innovate, their approach to supply chain in an attempt to reduce material waste associated with traditional linear supply methods. Circular (design) thinking will play a vital role in putting a stop to the ‘take-make-dispose’ economy.

Beyond the obvious sustainable merits of this approach, we found that businesses open to thinking ‘circular’ had a greater affinity with consumer experience, and a more open attitude to innovation at multiple levels within their customer journey.

Six examples to get you thinking circular

Along the way we have found some great existing examples of circular solutions, waste focused start-up services and disruption models that we wanted to share as inspiration for those embarking on their own circular journey.

Get Wonky (now Flawsome)

Get Wonky turn misshapen strawberries and odd-shaped apples into additive-free juices, making sure appearance doesn’t prevent fruit from being used and consumed instead of discarded. They support farmers who cannot sell their wonky produce anywhere else and make additive and gluten-free drinks. Get Wonky drinks are packaged in 100% recyclable glass bottles and sustainable catering pack to reduce plastic waste.

Find out more +


Bundles offer a pay-per-wash laundry service, leasing washing machines instead of selling them. Customers pay for the outcome rather than a product, which makes it in the provider’s interest to maintain their products and maximise lifespan. The washing machine can be returned for repair or re-manufacture. Bundles integrates an IoT system to monitor the condition of the product while maximising economic benefit to the user.

Find out more + 

Philips Lighting

Philips sell LED lighting as a service, retaining ownership of the light fittings so customers do not have to pay the upfront costs of installation. On top of this, they are also being paid from the energy savings of their products and Philips take the products back for recycling or upgrading. This product as a service business model means the customer pays for a result rather than the product, and the provider can manage their resources and recover value at end of life.

Find out more +


iFixit is a global community of repair technicians and consumers who help each other to fix things by sharing online repair instructions and knowhow. iFixit partners with manufacturers to support their customers by distributing repair guides, parts and tools. It is driving consumer demand for more durable, resource-efficient products by making repair easier than replacement – increasing product lifespans, improving customer satisfaction and building value.

Find out more +


Splosh apply a ‘one-time sale’ model to cleaning products. They supply a reusable bottle that can be refilled with cleaning solutions. The solutions are delivered in concentrate form to minimise environmental impact of distribution. Circular economy relies on separating technical and biological materials to optimise end-of-life routes. Splosh’s liquids are safe to simply wash down the drain.

Find out more +


After a typically short use span, 86% of clothing is either landfill or burned; 13% is down-cycled and less than 1% is recycled into new clothes. Startup, Ahlma, has re-imagined the operating system of the textile industry, from the product conception to the end-user experience. Utilising 80% of its fabrics from waste production, open source design resources, e-commerce means a lean inventory, packaging materials are designed with re-purposing in mind and in-store green-laundry and repair labs service.

Find out more + 


Designing for circular or just innovating your customer experience…

If you are considering your next step on a road to innovating your brands’ approach to supply chain, sustainability or even want to review your consumer experience, we would welcome the chance to share what we have learnt. Please reach out to either Grace or Ben who will be happy to arrange a convenient time.

If you enjoy content like this, why not sign up to our regular trend and technology mailshots –  sign-up here