RODD/ Observe.Innovate.Design

Rodd brings a user-centred approach to design and innovation.

We work across diverse sectors with Global brands, Government bodies and innovative start-ups to create growth through design.

CONTACT

USER RESEARCH/

Understanding the people and situations you design for is crucial for successful innovation.

Our early stage design-driven user research provides clarity, knowledge and empathy for Global clients.

INNOVATION/

Clients ask us to apply user-centred innovation to strengthen and expand their future product, consumer experience or service offer.

Projects range from highly technical exercises to big social challenges.

DESIGN DIRECTION/

Rodd help organisations to define and differentiate their brands through inspirational and intelligent design.

Working both in the 'here and now' and the 'distant future' we shape their strategic direction.

LATEST

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See us here

Rodd have been invited to showcase our work at 'Design That Makes a Difference' which opens this week at the RCA.
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Learning from the pros

Research in action. Working with a local cookery school we have taken the opportunity to learn from the professionals.
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Meet2Eat.org

A regional service for older adults to teach domestic, nutrition and kitchen basics to those needing it most. Service design by Rodd
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TYPHOON

Our partnership with Typhoon, a housewares brand we have admired for a while, resulted in a DUO. An elegantly simple oil and vinegar drizzler.
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ECHOSTAR

Helping Echostar maximise impact of their ultra-slim HD PVR.
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Culinare Case Study

DKB

Our innovative reworking for this brand for DKB over ten years ago - is still just as relevant now as it was then.
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