We have just returned from our annual pilgrimage to Berlin’s IFA – which for those who haven’t heard of it, it comprises hall after hall of the world’s amassed consumer electronic brands. We use the trip as a way to meet clients past and present, but more over it’s a great way of getting a smorgasbord of what’s ‘happening’ and with a few shows under our belts now we have started to see what’s blossoming and what’s in decline.
This year has seen a flurry of connected devices from the personal,
data gathering wearable devices aimed at making us healthier and fitter, through to smart appliances, energy monitoring and home security.
There has also been a nod to the past with some of the big players in the industry aiming to bring back the pleasure of listening to high quality music rather than the compressed, portable offerings we have become accustomed to nowadays.
Inevitably there are also show stoppers such as the massive
‘Bendable’ Ultra high definition TV’s and the buzz around some of the smart watches being launched but look a bit deeper and there are gems to be found. For those who want a more detailed review of the show we have put together a pdf which can be downloaded here.
Please see our Pinterest board for more images from IFA 2014.