We took our annual pilgrimage to Ambiente, Frankfurt, this year to see what’s hot in the world of housewares and interiors. Here is our take on some of the highlights and trends that we saw this year.
There is an undercurrent of change at Ambiente this year, with everything eco bubbling to the surface. Many brands are revisiting bamboo as an alternative to less sustainable timbers in housewares – mixed with mass produced plastics it’s delivering the semiotic code and appears to be a solid sustainable option.
A number of brands are exploring alternatives to reduction in food waste. For example, JosephJoseph launched its intelligent waste slogan last year at the launch of its totem bins. This year, a few other brands are pushing water management, recycling and composting with a design-thinking twist.
Chef’n hinted at a shift away from kitchen tools towards aspirational countertop and were showing a lovely citrus press and companion coffee system – tapping into the massive US cold brew coffee appetite and pairing with French press and drip filter/pour-over.
On the Go
Lunch bags are also set to expand with many brands doing great job to make this area more appealing…
Water bottles have become the Ambiente must-have over the last five years – with every brand looking to leverage their own special twists… Without being cynical there are now so many brands producing PET replacement that we are starting to wonder when someone will disrupt the market and do something meaningful with a plastic free solution?
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