With twenty years of experience our work spans, product, digital and service design for Global brands.

User Research

We help brands find insight and empathy.



More +


For us, innovation starts with people.



More +

Design Direction

We craft brand experiences that delight.



More +


Unveiled we have been working with Elvie

We have some exciting news!

We can finally announce that we have been working alongside Fem-Tech innovators Elvie to design their latest product, Curve.

From first insight to final data release, our year-long partnership aimed to build on their critically acclaimed first product, Pump

We designed Curve to be a comfortable and discrete solution giving mums easy hands-free expression during ‘let-down’ using nothing more than natural suction. 

With a shared belief in human-centred design, the project was a true collaboration between ourselves and the amazing team at Elvie who, throughout the process, stayed committed to simplicity,  elegance and a best-in-class experience for nursing Mums.
Having already demonstrated their commitment to supporting and empowering nursing mums with Pump, we are sure that Curve will be a huge success for Elvie.

Read about our collaboration here +

5 great examples of innovation born from adversity.

Hello. On behalf of the Rodd team, we wanted to reach out and wish you all a safe and prosperous 2021.

Whilst 2020 was a monumental game-changer for many of us, we want to kick 2021 off right by sharing 5 great examples of innovation born from adversity. Read on and stay safe.


Air Co.


Premium vodka brand pivots to create the World’s first carbon neutral hand sanitizer – from CO2 pollutants.

We’ve seen countless examples of alcohol producers shifting to the production of hand sanitiser in response to the coronavirus pandemic, but this is the first carbon-negative approach. Air Co.’s captures CO2 pollution, combines it with water to make alcohol, and then distils the final product using solar-powered equipment.

The company aims to produce “goods that do good”, and so, in response to the current health crisis, is working with local officials to donate its bottles of hand sanitiser to the industries most in need of it.


The Hacked Booking App That Now Rallies Volunteers


Zelos, is an app for volunteer management based in Estonia. Originally developed for events and festivals, when the virus struck their Northern European country they connected their app to collaboration app Trello within 48 hours and created a helpline for senior citizens. The elderly call the helpline and an operator uses Trello, to push information to volunteers’ smartphones. Within 24 hours, they had signed up more than 1,000 volunteers and within two days were helping seniors to get groceries (and avoid the 3-day wait times).


Meals for the NHS


Whilst Deliveroo riders might be working overtime during C-19, sadly it took a group of friends from London to address the nutritional needs of the UK NHS.

This incredible volunteer-run service design success story all started with a small group of friends, who wanted to help provide meals for NHS staff.

Working shifts up to 14-hours long, with no access to food after 5pm and PPE restrictions making it almost impossible to find a meal outside hospital walls – NHS staff had a serious problem, and it needed to be solved.

The team of London based volunteers quickly built up a small army of incredibly talented and experienced operators, tech and process geeks and logistics experts from companies including Deliveroo, Uber, Monzo, Spotify, Google, McKinsey and many more, all giving their time.

With an outpouring of support from the general public helping to raise over £1.8m from over 17,000 donors, their growing team of +100 determined volunteers got to work, sourcing hospital contacts and delicious food providers and funding…

With the help of our amazing food providers, Meals for the NHS delivered 300,000th meal to the incredible people on the NHS frontline covering 125 hospitals.


Amazon Explore


Whilst certainly less philanthropic than our other examples does Amazon and their timely September 2020 launch of Amazon Explore, their reworked Air BnB ‘experience retail’ platform offer us a glimpse into the future of restricted travel from the security (or enforced confinement) in our own homes?

Amazon launched Amazon Explore to provide remote travel experiences led by local experts anywhere in the world blended with retail. Providing frustrated travellers with workshops, guided tours, classes with the capability to buy ‘local’ items, take photos, chat with locals or mark their points of interest as in reality.

OpenTable pivot from restaurant reservation service to supermarket queue buster.


One effect of the coronavirus lockdown is that grocery stores are being swamped with shoppers. People are buying more food (and toilet rolls) because they can no longer go out to eat, and to reduce the number of times they shop each week. But the need for social distancing also means there are long waits just to get in the door at most supermarkets. Restaurant reservation platform, OpenTable, is trying to help. The platform has expanded its offering to let users reserve timeslots for grocery shopping.

Grocery stores and supermarkets can use the new app to limit the waiting times and reduce crowds waiting to enter the store. Each retailer can adapt the platform to allow different numbers of reservation slots.

For users, shopping times can be reserved on OpenTable in the same way that they can reserve a restaurant table. They can then enter the store at their appointed time without waiting. Shoppers who have not pre-reserved can also join an online waiting list and wait at home or in their car for their slot, avoiding crowds near the door.

As restaurants were forced to close, OpenTable initially pivoted to encouraging people to opt for home delivery or purchase restaurant gift cards. However, this new initiative focuses on the needs of consumers. According to OpenTable’s chief technology officer, Joseph Essas, the company, “put a team of engineers together and built this in less than a week.”




Interested in design, culture and technology?

Subscribe to our newsletter +

Trends 2020 / Part 6. Tech & Healthcare

So as we wrap up our headline review of trends that we think are worthy of discussion in 2020 we come to the relationship between tech and healthcare.

 Tech & Healthcare

Healthcare has always evolved hand in hand with technological advancement.

Today’s headline technologies include; accurate disease identification through machine learning advances, remote patient monitoring allowing distributed healthcare,  virtual reality that speeds up healing in rehab and tissue repair through 3D printing.

Everyone’s favourite technology whipping-boy, Artificial Intelligence, will soon reach its third generation, the “theory of mind” as it moves towards mimicking the human brain function.

Rice University of Houston managed to bio-print a vascular system in all its complexity, enabling the supply of nutrients to densely populated tissues.

As the development of medical grade imaging constantly improves, now combined with AI, it has become a companion to traditional radiologists, who are in scarce supply. Zebra medical vision uses help of an AI assistant to analyse scans before passing to radiologists.

Floreo uses the power of virtual reality as a means to help autistic children, Iris vision help people with low vision to regain their sight with amazing accuracy.

To conclude…

We expect important implementations in 2020. If 2019 was raising awareness from citizens to the alarming global changes we’re going through, the focus now will be to take decisive actions towards a more sustainable society and build back trust through transparency of organisations, traceability and data protection.

If you would like to receive our full trend reports then please subscribe to INTOUCH our free, bi-monthly review of all things happening at the intersection of culture and technology, curated and served up direct to your email.


Subscribe here.