DESIGN DIRECTION


BALANCE
STUDIO CONCEPT

With a goal to create a contemporary and sophisticated design that would complement the modern working environment, we created ‘Balance’.

Designed to provide premium functionality and beauty to its context, this elegant piece goes beyond the basic aspects of the typical, humble monitor in both design and usability.

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Authentics
Morphy Richards

We worked with Morphy Richards, one of the UK’s best-known brands, to develop a new generation of designs.

Through a process of user research, experience and brand development, we produced the critically acclaimed ‘Authentics’ range which went on to become a multi-national bestseller.

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Curve
Elvie

With a shared belief in human-centred design, we worked alongside Fem-Tech innovators Elvie to design their latest product, building on their critically acclaimed Pump.

From first insight to final data release, our year-long partnership led to the creation of Curve; a comfortable, discrete manual pump which provides mums with a hands-free expression.

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Brand Identity
Ode

As with any new venture the naming and brand identity must set the context, establish and maintain a tone of voice. Ode, a game-changing wellbeing device designed by Rodd in 2013 helps to improve nutritional care for patients in the dementia care community.

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BRAND IDENTITY
Wellwise

Wellwise is part of a new breed of tech start-ups that are aiming to reframe attitudes towards ageing, helping older adults and their families live an independent life with confidence. Read how we were invited to design their brand and digital positioning ahead of launching.

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Chroma
Morphy Richards

Through its modular design and contemporary design language, our Chroma breakfast collection for Morphy Richards re-established the brand as a design-leader in its field.

The collection reconnected their key consumer segments by delivering a standalone narrative which became synonymous with the ‘new’ Morphy.

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Brand Strategy
GOODMANS

Using our innovation and brand strategy methodologies, we developed branding that allowed for the contemporary relaunch of this classic 80’s style design.

With simplicity and usability at the core of their values, the rebrand focused on cementing consumer awareness of Goodmans commitment to intelligent design.

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Air powered showers
Kelda

With water deficits increasing around the world, we designed and consulted on a sustainable shower design language for disruptive, eco-conscious clean-tech brand Kelda.

Working in close collaboration with their team, we created products with design values that reflected their technology and broadened the awareness of the brand’s name within the commercial industry.

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ALEXA Built In
SGW

Partnering with our friends at SGW, we designed the world’s first Alexa enabled home telephone.

Allowing greater reach for Alexa within the home, the product took advantage of the increasingly popular presence of AI and smart devices within the home.

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OTT
Xumo

XUMO delivers over-the-top (OTT) video-on-demand (VOD) and LIVE digital channels direct to consumers through smart TV, mobile and other streaming devices. 

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Connected Devices
Goodmans

The iCee cloud camera becomes your eyes and ears when you are not home.

From bedrooms to boardrooms, the multi-use camera offers a seamless consumer experience thanks to the holistic design applications spanning digital, ID and packaging.

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NOD
Goodmans

NOD a bed side radio that combines retro good looks with modern bedside charging.

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canvas DAB
Goodmans

As the DAB sector became increasingly over-populated, designing an entry-level DAB radio that fitted into the modern home offered us a unique opportunity to redefine how Goodmans would stand out in the market.

Our concept, Canvas, kickstarted the new Goodmans brand using nothing more than a simple set of patterned speakers fascias.

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GO
GOODMANS

Playing with young, contemporary design language, the ‘GO’ DAB is the sister product of our ROCKA DAB for Goodmans.

In line with their ‘Brilliantly Simple’ brand strategy, the GO is simple, fuss-free, and utterly timeless.

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Aspect Soundbar
Goodmans

A category-defining soundbar that merges product performance and contemporary style, Aspect is the perfect companion to a Smart TV purchase.

With its unique horizontal and vertical format and Bluetooth stereo connectivity, the soundbar is designed for all aspects of modern living.

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Premium Appliance Range
Panasonic

To tempt the new and increasingly influential urban Chinese professional, we worked with Panasonic’s London and Shanghai design studios to create a range of appliances.

Fostering two factors, harmony and delight, our design identity became the genesis of a new European Design Language which launched at IFA 2018.

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Culinare
DKB

Updating the classic Culinaire kitchen tools range with a user-centred approach, we designed a range of products that brought the brand into a new era of kitchenware.

Taking the much-loved products, we addressed brand inconsistencies and incorporated ‘simple everyday innovations’ methodology into each design.

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Motorola D10
SGW

Long-term partners SGW asked us to design their Motorola D Series telephones.

Improving functionality and environmental credentials, the slim, sculptured and sustainable design defined the new series from SGW.

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breakfast collection
Kenwood

Our design identity for Kenwood, captures the spirit of their user personas, ranging from the needs and aspirations of the first-time homeowner to families and commercial culinary chefs.

We created a design language that differentiates Kenwood products within the market and would create a future vision for the brands internal design team.

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AGE-NEUTRAL HANDSET
SGW

With our background in Design Inclusion it made perfect sense for us to partner with our clients SGW to help break down the stigma often associated with consumer electronics for older adults.

Our approach was to design an age-neutral response and ensure that usability was paramount regardless of age.

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CMF Design
Echostar

We partnered Echostar premier global providers of video delivery solutions, to help them maximise their ultra-slim HD PVR.

Focusing on consumer impact, we explored colour, material and finish options which allowed EchoStar to adapt the design for each of their markets across the globe.

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DESIGN DIRECTION

We are proud to provide design direction to some of the world’s leading brands and startups.

Together we create distinctive and beautifully executed consumer experience design.

Our design direction methodology helps our clients to define their visual brand language,  tell strong product stories and provide clear differentiation in crowded consumer markets.

We bring the highest creative craftsmanship, holistic vision and attention to consumer experience detail to ensure that every touchpoint of your product, interface or service is innovative and perfectly crafted.

We work collaboratively with client teams in the UK, North America and Europe.

 

 

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