DESIGN DIRECTION


Industrial Design
iCEE

The iCee indoor cloud camera looks after life inside the home when you aren’t there. Designed as part of a connected home system for Goodmans, iCee reports all internal movement, captures and sends video snippets directly to your smart phone.

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Design DNA
Nod

NOD a bed side radio that combines retro good looks with modern bedside charging.

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Colour, material and finish
Canvas

Not every project we are asked to look at is ground-up product design. Read about how we used nothing more than colour, material and finish to create CANVAS for Goodmans.

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GO DAB Radio
GO

Rodd designed the 'GO' DAB as part of the 'Brilliantly Simple' brand strategy created in partnership with the team at Goodmans.

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We help start-ups takeoff
Airdrate

The Design Council appointed Rodd to create branding and product design for inflight comfort brand Airdrate.

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Aspect Soundbar
Aspect

Aspect is a stylish, multifunctional home speaker that isn’t bound by the usual constraints of soundbars, ensuring it can be placed anywhere around your TV.

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Brand Strategy
GOODMANS

We were approached by British consumer electronics brand Goodmans to partner with them as they readied themselves for an exciting new future.

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Advanced Design
Panasonic

We are proud to have been a design partner to Panasonic for many years. We help translate European lifestyle trends into award winning industrial design.

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Brand Identity
Ode Branding

Your brand is your promise. Read how we creating the brand identity for Dementia care startup - Ode.

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DESIGN FOR MANUFACTURE
TYPHOON

Elegance and simplicity for UK housewares brand Typhoon.

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BRAND REFRESH
Culinare

Our innovative reworking for this brand for DKB over ten years ago - is still just as relevant now as it was then.

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DESIGN LANGUAGE
SGW & Motorola D10

Rodd creates the slim and sculptural D10 for Motorola in partnership with client SGW.

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CATEGORY EXPANSION
Pinch

The story of ‘Pinch’ for Salter. Both cute and clever.

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DESIGN OUT CRIME
Armlock

Read how we improved bicycle security by design.

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Design DNA
Kenwood

Rodd apply user centred industrial design to create a product design identity for Kenwood.

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INCLUSIVE DESIGN
Motorola CD111

Senior sector telephones benefit from elegant and age-neutral design.

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THIN IS IN
PVR CMF STUDY

Helping Echostar maximise impact of their ultra-slim HD PVR.

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DESIGNING DEMAND
Design Council & Neptune

Good design drives up margins for UK furniture maker, Neptune Limited.

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DESIGN LANGUAGE
Saitek

Product ideation and segmentation for gaming and digital audio peripherals supremo MadCatz.

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SERVICE DESIGN
Meet2Eat

A regional service for older adults to teach domestic, nutrition and kitchen basics to those needing it most. Service design by Rodd

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DESIGN DIRECTION

‘Variety’ is central to our philosophy. We provide design direction across varied product categories.

We are fortunate to have worked with some the worlds leading brands to create distinctive, beautifully executed products either as standalone exercises or leading longer terms strategic design direction projects.

Our design direction helps companies to define their visual brand language, to tell strong product stories and to provide clear differentiation in crowded consumer markets.

Our multi-cultural designers bring the highest creative craftsmanship, holistic vision, attention to detail and production know-how, to ensure that every touch point of your product, interface or service is perfectly crafted.

We work collaboratively with client teams here and overseas. These are just some of the brands we have helped to define.

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