As Robert L Peters once said: ‘Design creates culture. Culture shapes values. Values determine the future’. Working in an industry that is actively developing tomorrow’s lifestyle is incredibly exciting. The advances in technology, commerce and culture provide such a dynamic climate
to explore; especially as New Business Development Manager.
Partnering with Rodd, I am excited to incorporate my expertise and experience into the design and innovation space.
Having worked with global clients sharing the same idealistic values, I am delighted to continue making tomorrow more efficient, beautiful and intelligent.
Our latest project to be realeased on the website is live. It may be a number of years before we could talk about it but the relevance to today’s domestic consumer electronics is clear to see.
Our role was to help the young brand to cut through the noise of category and stand loud and proud. With an increasing array of tech peripherals commanding space near the TV, Xumo needed to claim their own space and ensure their brand real estate was ‘top of the stack’.
Read more about this project by clicking to the case study here
Please welcome Christian Corney to the Rodd family as the latest of our strategic associates, as we continue to strengthen our strategic consulting offer for 2018. Time and again, we hear from clients that they need an agency that can blend insights, creative and commercial rigour, when exploring consumer value proposition.
Rodd’s MD Ben Davies says, ‘We are operating at the front end of consumer innovation and we felt that Christian would bring exactly the strategic and business acumen that our clients are looking for.’
A highly accomplished commercial director with a track record of consumer brand successes, Christian joins Rodd as an associate, to help clients looking to build robust value proposition, plan for technology-centric growth and deliver strategic NPD due diligence.