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Insight 27 – Wood, glorious wood

The latest issue of our monthly trends piece Insight has just launched.

This month we look at ways in which designers are using wood and the tricks that they may play in turning a traditional material into a modern piece of work. 

Visit the Rodd Pinterest board CMF Naturals for more examples or to read Insight 27 click here.
If you would like to get your copy of Insight direct to your inbox please sign up here .

Meet Jaewan

Please meet our new senior designer, Jaewan who has joined us from Hewlett-Packard. His appointment is the culmination of a long search to help Ben and Mark drive the Rodd creative and strategic offer in 2017.

Jaewan’s design philosophy is a great match for ours and his attention to detail, meticulous minimalism and his natural eye for form made him standout form a really strong field of candidates. 

Jaewan brings a proven track record with both in-house and consultancy experience. He joins us after time at HaA Design in Korea during which time he worked on a variety of projects for iRiver, LG and Coway – before spending three years at HP, Singapore as a design lead.  

We are confident that you will quickly warm to Jaewan’s particular approach to user centred design, his ability to cut to the heart of a design problem and his quietly beautiful design language.

InTouch | Our picks from the world of design, innovation & technology

The latest  issue of InTouch from Rodd Design has just launched.

A monthly round-up of thought provoking content about everything from design & innovation to technology & industry. 

This month we bring you – Smart technology for your ears, sensorial innovation to improve fluid consumption and the future of production and recycling. All this and more from our monthly roundup of tech and trend.

Get this month’s edition 

If you want to be kept up to date on design, innovation & technology, sign up here to get our monthly newsletter ‘InTouch’ directly to your inbox.

If you like this, follow Rodd on LinkedIn & Twitter.

Happy Christmas and here’s to a great 2017

Well it’s been an amazing year, great new team members, old friends moving on to new beginnings, cool projects, and lots of
big successes for our existing clients. So all in all we are in a fantastic place and 2017 looks to be even better – but for now
we are ready for a rest! From us all, we wish you a restful Christmas and New Year and we will be back in 2017!

Meet Clémentine

Say ‘Hey’ to Clémentine who has recently joined the growing Rodd team.

Clémentine graduated from ISD before gaining valuable experience at Teague in

Munich and forpeople before joining us to bring her blend of ID and UX to the mix.

Clémentine joins us to expand the capabilities of the team with 

a focus on early project stages such as user research, concept design, roadmapping and visual direction.

London Design Festival 2016

London Design Festival is over for another year, so we thought we would share a few of the things we found inspirational and that reflect the undercurrent of this year’s show.

Urban Splash

Brick Lane is a sea of colour, from Bengali bakeries, sweet shops and textile merchants to the swathes of east London’s finest street art. London Design Fair this year started its show on the streets and choreographed a collection of discordant and jarring seventies inspired colours placed amongst the graffiti. Cobalt blue, acidic brights, neon-perspex paired with natural pale wood grain was a heavily repeated theme.

Cobalt Blue

Blue in its purest cobalt punchiness was everywhere. Used as a zingy contrast against white, or as a mood lifter in more sombre Nordic room settings. At its best it was accented with black, offset against burnt dusty pink and given a shock with acid lemons.


Precise, layered crafted textures were also prominent. From the beautiful, silky, folded textiles on show in the China Pavilions, to the dark, twisted modern origami from Naomi Macintosh of Crafts Scotland.

Wood is Good

LDF was awash with pale wood in all its neutral glory. Birch, Ash and Pine were all prominent. Naturally oiled, naked, and stained were all used widely. From the majestic Danish Dinesenblonde planks forming the entrance desk at Design Junction, to the beautiful ‘Knall’ pendant light by Linnea Werme of Sweden’s Carl Malmsten Furniture Design Course – which offset raw, open grained pine with silky smooth surfaces.

Oiled and Stained

Rich, near black chocolate browns and inky black stained woods were everywhere. Beautifully pared back, modernist shaker forms from UK makers studio ‘headandhaft‘ along with the elegant minimalism of Lavitta, which is the first collection from Finnish studio Poiat were our favourites. 

Sugared Almonds

We love colour, and this lovely range from Ommo was a great example of the balance of form, function and fun. Slightly muted brights combined with crisp, folded forms and produced in a beautifully satin melamine and polypropylene.

This post is part of  more detailed colour, material and trend report looking at Domestic Interiors. If you would like a more detailed debrief then please drop us a line via hello@rodd.uk.com and we can set that up.

If you would like to receive monthly mini-reports please sign up for Insight and Intouch here

As always, all images are on our Pinterest so please take a look.


Daniel Farmer

Meet Dan, who is fresh out of south London, but returns to his native south coast having gained consultancy experience at both Seymour Powell and Curventa.
He has a rounded industrial design portfolio, working with both corporate and start-ups, a fresh face with a can-do attitude.
Dan is the first in a series of new hires and joins us to strengthen our industrial design offering.


Welcome to our Rodd blog. This is where you will find all the latest design project releases, news from the industry, our trend and show reports as well as the inside track on life in and around the Rodd studio.

Rodd Design is a privately owned industrial design and innovation studio formed in 2000 by Tim Rodd and Ben Davies, focused on delivering the highest quality creative work and commercially effective product design.

For press relations please contact us via hello@rodd.uk.com 

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