With a large selection of essentials widely available since the early 90s, Culinare had grown steadily in size. To stay ahead, they needed new range of innovative kitchen tools that would be competitive across Europe.
Given our deep category experience, Culinare called on Rodd to apply our user-centred design principles in the creation of a new set of tools that would 'enhance the everyday'.
Culinare asked us to refresh their product offering, bring new consumer innovation and industrial design. We got to work immediately, identifying areas for improvement across their thirty-piece kitchen tools range. We introduced ‘simple everyday innovations’ to each product informed by user research, creating inventive solutions to make life in the kitchen a little easier.
The range now includes whisks designed to be cleaned easily, serving spoons that fit the contour of a pan and a twin-wheeled pizza cutter unfazed by even the crispiest base.
The refresh has proved to be incredibly popular with retailers all over the world. DKB has won numerous design and industry awards thanks to their ingenious user-centered collection that has been tailor-made for the people who use them.
+ User-centered design and kitchen tools
Our work with Culinare is a prime example of how we help leading kitchen tool brands identify emerging design and innovation opportunities based on changing attitudes to healthy living and cultural eating trends.
User-centered design enables us to unearth everyday pain points in food preparation, while strategic foresight and trend analysis allows us to pin-point opportunities.
Finally, our industrial design will help articulate your visionary products of the future. Our services in this space extend to trends research, ethnographic research, concept generation, industrial design programs, iterative prototyping and design for manufacture.
