USER RESEARCH


USER RESEARCH
CONSUMER INSIGHTS

User research activity allows clients to better understand their target audience. Our team design, and deliver high impact, agile research that efficiently embeds real world consumer insight into the heart of design programmes.

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USER RESEARCH
HOUSEHOLD APPLIANCE

Understanding consumers’ daily lives and their relationships with their household appliance has taken us to some wonderful places.

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USER RESEARCH
RE-FRAMING AGEING

We partner leading industry bodies to explore how design thinking can bring about improvements in healthy ageing.

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USER RESEARCH
Healthcare

Our work in the healthcare sector is diverse, ranging from hospital based workshops with patients and clinicians, to home interviews with older adults, carers and their families.

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User Research
PERSONAL CARE

We have helped numerous brands in the personal care space to explore their customers’ daily routines, both intimate and public.

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USER RESEARCH

Make only what matters. Easy to say,  much harder to deliver – unless you truly understand your consumers.

This is the crux of user research activity at Rodd – we help clients to understand, with absolute clarity, exactly what matters to their consumers.

We provide user research, and foresight, to help clients build a clearer, richer picture of consumer needs and to help pre-determine how future trends could be harnessed to shape their businesses competitive edge.

This process of need-set identification, taken from direct observation and guided interviews in context, allows the project team to confidently create new consumer experiences that will appeal directly to the consumer of tomorrow.

With over a decade of experience, of in-depth consumer research, our activity in this space combines our appetite for understanding and empathising with consumer needs, with our fascination of the changing pattern of global macro technology and cultural trends.

We design, plan and implement user research for some of the world’s leading consumer brands. Working closely with client teams to identify actionable insights that drive design.

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