Make only what matters. Easy to say, much harder to deliver – unless you truly understand your consumers.
This is the crux of user research activity at Rodd – we help clients to understand, with absolute clarity, exactly what matters to their consumers.
We provide user research, and foresight, to help clients build a clearer, richer picture of consumer needs and to help pre-determine how future trends could be harnessed to shape their businesses competitive edge.
This process of need-set identification, taken from direct observation and guided interviews in context, allows the project team to confidently create new consumer experiences that will appeal directly to the consumer of tomorrow.
With over a decade of experience, of in-depth consumer research, our activity in this space combines our appetite for understanding and empathising with consumer needs, with our fascination of the changing pattern of global macro technology and cultural trends.
We design, plan and implement user research for some of the world’s leading consumer brands. Working closely with client teams to identify actionable insights that drive design.