Brands crave knowledge. They know the future is coming towards them at an alarming pace and most find it unsettling.
We provide user research and foresight to help those businesses by building a clearer picture to determine how the future can shape their competitive edge; identifying the need-set and underpinned by insights that allow them to confidently create exciting new consumer experiences to appeal directly to tomorrow’s consumers. Above all, by mapping how future trends might influence their business and determining how they can capitalise to build value propositions that will define the markets of tomorrow, we give brands a competitive edge.
Our user research and foresights combine our appetite for understanding consumer needs and aspirations, with our fascination of the changing pattern of global macro trends. We design, plan and implement user research for some of the world’s leading consumer brands.
Much of our work in this area is at the forefront of a client’s innovation strategy and, as such, must remain confidential, however here is a cross section of our sector expertise.