Sowing new seeds


Startup Seed Phytonutrients sells its products in bottles made out of paper and clay, radical enough perhaps, but what’s more they are backed by $33 Billion beauty brand L’Oréal.

As evermore consumers are turning their back on chemical-filled cosmetics for expensive plant-based alternatives, it’s not surprising that we are seeing corporate beauty and personal care brands wanting a slice of the booming natural care market.

Partnerships like this are becoming increasingly common and are of course mutually beneficial, with GenZ consumers on the look-out for independent brands to believe in and corporates looking for ways to attract the attention of this highly desirable consumer.

Naturally the startup will gain capital and distribution to allow them to scale, whilst the corporate will gain an insight into the agility of a start-ups supply chain.

However you look at it, Seed Phytonutrients is a breath of fresh air; with its active support of small scale producers, simple, deconstructed packaging which in itself has a ‘life after use’ as a seed impregnated plant pot – this attention to sustainable detail extends right down to the way it’s designed to be shipped to maximise efficiency.

All that’s left to do now is to convince L’Oréal that sustainability is as good for the bottom line as it is for the planet.



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Welcome to our Rodd blog. This is where you will find all the latest design project releases, news from the industry, our trend and show reports as well as the inside track on life in and around the Rodd studio.

Rodd Design is a privately owned industrial design and innovation studio formed in 2000 by Tim Rodd and Ben Davies, focused on delivering the highest quality creative work and commercially effective product design.

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