• Panasonic

    A design language for a new audience

Panasonic

A new class of affluent consumers has emerged. Eager to meet the needs of their shifting demographic, Panasonic called on us to connect key consumer insights and craft a new appliance design language specifically for China.

The story of how we craft a new appliance design language for China. Panasonic Domestic Appliances designed by Rodd.
The story of how we craft a new appliance design language for China. Panasonic Domestic Appliances designed by Rodd.
The story of how we craft a new appliance design language for China. Panasonic Domestic Appliances lineup designed by Rodd.
The story of how we craft a new appliance design language for China. Panasonic Domestic Appliances details designed by Rodd.
The story of how we craft a new appliance design language for China. Panasonic Domestic Appliances details designed by Rodd.
The story of how we craft a new appliance design language for China. Panasonic Domestic Appliances details designed by Rodd.
Related Work
The corner mixer, designed by Rodd, for Morphy Richards as part of the Future of Food Prep project
Morphy Richards

Proposition design 'The future of food preparation.'

Morphy Richards commissioned Rodd to use foresights research to help define their product roadmap
Morphy Richards

Foresights research

Rodd partnered with Morphy Richards to create a strategic product brand language that would help reposition the brand and open them up to new customer segments.
Morphy Richards

Redefining an icon of the British kitchen

Design that help clients expand into new markets around the world. Hand holding Morphy Richards kettle about to pour into cup
Morphy Richards

Strategic industrial design and new markets

Rodd's work with Morphy Richards began life as a brand repositioning exercise and evolved in a strategic innovation partnership that lasted for close to a decade.
Morphy Richards

Brand repositioning