brand identity for ode by roddword mark guidelines as part of the ode brand identity by Rodd


As with any new venture the naming and brand identity must set the context, establish and maintain a tone of voice. Ode, a game-changing wellbeing device designed by Rodd in 2013 helps to improve nutritional care for patients in the dementia care community.

The ode brand identity is designed to appeal equally to both professional care homes and family carers looking for a dignified, sophisticated solution to improve dementia suffers nutritional status.

Rodd created a bespoke, clean typographic word mark that works overlaid on photography, presented on digital assets and in print.

We designed all of the brand identity touch points – from the product, to the service offer, tone of voice, naming, web design, fragrance packaging and the trademarked ode brand identity.

Ode has established itself as one of the most significant innovations in dementia care in recent years. Recognised by Creative England as one of the most innovative brands in 2013; ode was invited to represent the best of UK innovation in the Global Innovation Cup in Denmark 2014.




Brand Identity

User Experience

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