brand identity for ode by roddword mark guidelines as part of the ode brand identity by Roddode device designed by Rodd


Your brand is your promise.

Whether your primary audience are consumers, service users or your shareholders your brand must ring true. Rodd combines product, digital, ux and packaging to create unified brand experiences.

As with any new venture the naming and brand identity must set the context, establish and maintain a tone of voice and help lessen the all too common ‘shock of the new’. One such example is Ode, a game changing wellbeing device designed by Rodd in 2013 to help improve nutritional care in the dementia care community.

The ode brand identity is designed to appeal equally to both professional care homes and family carers looking for a dignified, sophisticated solution to improve dementia suffers nutritional status.

Rodd created a bespoke, clean typographic word mark that works overlaid on photography, presented on digital assets and in print.

We designed all of the brand identity touch points – from the product, to the service offer, tone of voice, naming, web design, fragrance packaging and the trademarked ode brand identity.

Ode has established itself as one of the most significant innovations in dementia care in recent years. Recognised by Creative England as one of the most innovative brands in 2013; ode was invited to represent the best of UK innovation in the Global Innovation Cup in Denmark 2014.


Read more about how Rodd helped established consumer brand Goodmans, plan and implement, their brand strategy.

Our brand identity for Airdrate made them consumer facing and investable.

Innovation should be life blood of your product brand. Read how we helped Culinare relaunch.

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