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Welcome to Rodd Industrial Design




 

News Archive

 



February 10
:: Tie, mobile phone security solution to be unveiled in Barcelona

June 09
:: Kenwood turn to Rodd for strategic guidance
:: Intimate Massagers - The ultimate user experience.

May 09
:: The perfect package for Philips Coolskin Shaver.
:: Rodd & TTP wins slice of the £400,000 Mobile Phone Security Challenge
:: Divide Equally
:: Rodd showcased at Enterprise 09

March 09
:: Ben and Peter attend BDi / Design Council forum

January 09
:: Rodd winners of the 48hr design challenge feature in Nikkei Design

December 08
:: 48hr Inclusive Design Challenge

November 08
:: Rodd Design makes the Challenge shortlist for 2009

July 08
:: Cerro - Designing Demand
:: NXP - Understanding the connected consumer

December 07
:: Designing Demand

May 07
:: Rodd appointed to create inclusive streetscape.
:: British Plastics Industry Awards Finalists.
:: Super Power

December 06
:: DBA Design Challenge - Lugga makes the final.
:: TVonics DVR hits the stores
:: Rodd appointed to NHS Innovation roster

August 06
:: State of the Nation – Product ideation for Saitek
:: Adam's Diary - Part three.

July 06
:: Debating Sustainable Transportation
:: Adam's Diary - Part two.

June 06
:: Rodd's Smart Cafe Tea Presse featured
:: Adam's Diary - One month in!

April 06
:: Rodd Trading Places with Timorous Beasties

March 06
:: Meet the latest member of the Rodd Industrial Design team.
:: Smart Cafe Tea Pot launched

February 06
:: TVonics and Rodd team up
:: DBA Design Challenge 2006

January 06
:: Rodd Industrial Design news in Design Week
:: Growing great ideas with Hasbro

November 05
:: Rodd - ahead of the game...
:: 3men redesign Rodd website

September 05
:: Rodd give a 'Member's Outlook' for DBA's Insight 4
:: Rodd put their feet up in New Design magazine - Issue 33

August 05
:: Work Placements Part 2 - Maisie's placement at Rodd is featured in New Design 32

July 05
:: Work Placements Part 1 - Marcus featured in New Design 31

June 05
:: Housemate featured in Japans Axis Magazine

May 05
:: Maisie joins Rodd for a 4-week student placement.

April 05
:: Rodd selected for the DBA small/medium/large scheme
:: Rodd continues to expand the market success of Culinare.
:: Rodd work is published in 'Include'

March 05
:: Design Week feature Rodd as part of the DBA Small/ Medium/ Large scheme

February 05
:: Housemate makes the final
:: HouseMate - Rodd's work included in Challenge 2005 Publication
:: Design Week feature 2005 DBA Design Challenge entrants

January 05
:: Rodd feature in Creativ Verpacken

November 04
:: Design Week feature Rodd Structural Packaging Project Work

September 04
:: Rodd completes project for Dione Plc

August 04
:: Dutch launch for WellPoint Interactive Health Centre
:: Rodd Shortlisted For Helen Hamlyn DBA Design Challenge

July 04
:: Rodd Industrial Design in Hampshire Business South

June 04
:: Design Week features Culinare
:: New Design Magazine features Rodd's work for Echopilot

April 04
:: Rodd Industrial Design featured in Prototype magazine
:: Rodd cooks up new kitchen utensils range

November 03
:: Marketing & business Development

January 03
:: Rodd develops lifestyle torch concept for Duracell

October 02
:: Wellpoint’s Interactive Health Centre designed by Rodd

July 02
:: Rodd develops the world’s first Forward Looking Echo sounder for EchoPliot Marine Electronics.

December 99
:: Rodd design Cameleon 3 for Cambridge Adaptive Communications


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Tie, mobile phone security solution to be unveiled in Barcelona



Figures suggest that 228 mobile phones are reported stolen in the UK every hour. As handsets become increasingly sophisticated, we’re carrying more personal and business information around with us, much of it unsecured. Experts in cybercrime believe that criminals will seize on this as a new opportunity in much the same way that email and online banking spawned the ‘phishing’ phenomenon.

As part of Design Out Crime; an initiative from the Home Office Design & Technology Alliance Against Crime and the Design Council. Rodd were selected alongside 3 other agencies to Challenge the next generation of phone theft.

Partnering with TTP a technology group with a history of developing technical solutions for the GSM market our solution ‘Tie’ renders stolen handsets unusable and the data inaccessible to a thief.

The Rodd team observed potential users to understand how they valued security, what they understood as a security threat and their own potential risk. Before designing a simple intuitive user interface overlaid to TTP’s technology demonstrator.

“We set about creating mobile security that was clear, concise and visible, engaging when it needed to be and giving a reassuring presence that the system was active. By taking security from the settings menu and bringing it to the front of the interface; we raised the profile allowing the user to make their own decision as to where and when security is relevant to them.” Adam Eager (lead designer on the project)

The working prototype will be on display from the 15th to the 18th of February at the Mobile World Congress in Barcelona, the mobile industry’s annual trade show.

To view the full story follow the link below to the case study section of our website. For full details please contact Peter Phillips, Director at Rodd

:: View case study: Tie

:: Email me: Peter Phillips

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