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 June 10 :: Cerro featured at 21 design stories May 10 :: Peter in Hong Kong April 10 :: Rodd exhibit at the V&A Museum February 10 :: Follow our blog :: Rodd on Facebook :: Read news archive :: Sign up for our Newsletter | Divide EquallyRodd has conceived a small range of simple house wares products that address the lack of consumer awareness of the size of a healthy portion of food. Our stimulus was the rising percentage of obesity in the UK population along with the staggering amount of food waste. To help gather insight, Rodd undertook a (brief) portion-controlled diet to help establish a few home truths’ about the teams eating habits. The ideas span food preparation, serving and storage and each present a simple, low-tech solution to everyday situations. Rodd is looking to commercialise the ideas amongst its housewares client base. | ||||
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