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Cerro featured at 21 design stories

If you’re visiting Warsaw (Poland) between now and September why not visit the Institute of Industrial Design where Rodd’s Cerro Seat is being exhibited as one of 21 design stories.

21 design stories is an exhibition of good design practices organised by the Institute of Industrial Design (Poland) within ‘Design Your Profit’ (D+Y+P) project, implemented in the framework of the European Union’s Operational Program for Economic Innovation. The exhibition’s aim is to make Polish entrepreneurs and manufacturers aware that design application might lead to business success.

Cerro is one of 20 ‘foreign’ case studies presented as examples of design application that increased sales. Each case is described in the following scheme: SITUATION of the company > PROBLEM seen as a task > SOLUTION (through design application) > RESULT (business success). The cases are presented in 7 different contexts of design with each case indicating the values that design application introduced to the product and its business environment.

The exhibition was created as part of project Design your Profit. The improvement of the competitiveness of enterprises through the application of design (product and process innovation), conducted by the Institute of Industrial Design.

The exhibition runs from the 1st of June until the 5th of September at Institute of Industrial Design in the Wanda Telakowska exhibition hall, Świętojerska, Warsaw, Poland.