Rodd and Lekue partnered to help scope new opportunities for European consumers. We have helped numerous consumer businesses with our blend of foresights and insight work to help with the big ‘what’s next’ question – in this case Lekue asked ‘what are the next big food preparation opportunities in the Superfood category?’
We quickly began to build a top-down view of the superfood movement, and identified a range of possible opportunities and down-selected to two areas of interest: hasselback vegetables, and cauliflower ricing.
User-research helped identify the crux of both preparation tasks, hasselback – relies on safely and repeatedly cutting even, narrow slices into the vegetables. We iterated dozens of proof of concept prototypes, from the hacked together handmade, through to 3D printed and production ready parts.
Our first collaboration with Lekue helped them to de-risk entry into a new market and to accelerate their development in order to hit a very aggressive launch date at a major industry trade-fair. Together we are already looking at the next big thing.Share +