DIVIDE EQUALLY


Kitchen Tool Design by RoddKitchen Tool Design by RoddKitchen Tool Design by RoddKitchen Tool Design by RoddKitchen Tool Design by RoddKitchen Tool Design by RoddKitchen Tool Design by Rodd

DIVIDE EQUALLY

We brought our experience of working with leading kitchen tool brands to bear when designing Divide Equally.

Conceived as a range of simple, everyday kitchen tools that help cooks approximate a healthy portion of food.

Our research showed that many families who claimed to have a balanced diet were in fact still consuming much larger portions than was healthy.

‘Cone’ is a simple, silicon disk that when rolled, measures a perfect portion of the selected ingredient. Available in each of the three major food groups.

Our chopping board set helps visualise just how much leafy greens you need to eat as a single portion of your five a day.

The dry storage jars provide an elegant and intelligent measuring system with the airtight lid including a simple dosing cone.

Selected as a finalist in the Design Business Association ‘Inclusive Design Challenge’. Now being prepared for market using a royalty partnership with a major UK retailer.

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