Not every project we are asked to look at is ground-up product design.
Consumer electronics brand, Goodmans, asked us to refresh this low cost DAB radio using only colour, material and finish.
The solution, a concept called CANVAS, went on to help kick-start the new Goodmans brand.
CANVAS uses nothing more than a simple set of patterned speaker fascias to create playful variation at low cost. Its spectrum of muted colours and metallics have been a great success instore and with the media.
To complete the story we designed packaging concepts that would help create clean, modern impact on shelf.
Read more about how Rodd helped lead Goodmans through a major rebrand.Share +