Philips has recently entered new and exciting territory with its Relationship Care products – both in terms of the market sector and the way it develops product.
The new range of intimate massagers are specifically designed for couples to explore their sensuality together and to enhance the mood for both.
Background
The massagers were developed under an innovative ‘Incubator’ process new to Philips -requiring fast track decision making and very close co-operation of a small multi-disciplinary development team.
Rodd was invited to play a central role in the Incubator team. We brought vital experience of fast-track development, expertise in design, usability and Mechanical engineering to the party. This expertise, together with our control of the central CAD models, meant we became a focal point and bridge between the various project stakeholders within the Philips organisation.
Our role became that of project ‘Architect’ distilling and embodying the needs of Philips project management and marketeers, Philips Design, The Philips Advanced Technology Centre and the Philips manufacturing plant into fully working pre-production designs for consumer testing.
Results
The testing was very successful, and the products were rushed to market in time for the pre Christmas market 08.
© Rodd - Product Design, Product Design Consultants and Product Development Consultants, Hampshire UK 2007 Website Design by 3men
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