Our latest project to be realeased on the website is live. It may be a number of years before we could talk about it but the relevance to today’s domestic consumer electronics is clear to see.
Our role was to help the young brand to cut through the noise of category and stand loud and proud. With an increasing array of tech peripherals commanding space near the TV, Xumo needed to claim their own space and ensure their brand real estate was ‘top of the stack’.
Read more about this project by clicking to the case study here
Please welcome Christian Corney to the Rodd family as the latest of our strategic associates, as we continue to strengthen our strategic consulting offer for 2018. Time and again, we hear from clients that they need an agency that can blend insights, creative and commercial rigour, when exploring consumer value proposition.
Rodd’s MD Ben Davies says, ‘We are operating at the front end of consumer innovation and we felt that Christian would bring exactly the strategic and business acumen that our clients are looking for.’
A highly accomplished commercial director with a track record of consumer brand successes, Christian joins Rodd as an associate, to help clients looking to build robust value proposition, plan for technology-centric growth and deliver strategic NPD due diligence.
Tony joins Rodd as a First Class Honours Graduate of Loughborough University’s famous industrial design course. As a young designer he is the perfect blend of pure industrial know-how and has a healthy fascination for making the everyday better for people.
We are pleased to see that he is already demonstrating that he is a hybrid with both physical and digital design skills. Moving from his native Derbyshire to live by the sea for the first time in Bournemouth, he is already looking forward to his first Summer ‘Down South’!
We look forward to getting him immersed in a wide range of client projects very soon.