Amino


Amino TV. Design by RoddAmino TV. Design by RoddAmino TV. Design by RoddAmino TV. Design by RoddAmino TV. Design by Rodd

Amino

Amino have a rock solid reputation in IP TV but their software products were far in advance of their hardware industrial design. They asked us to help them build a product design identity that would rival their software services.

We built an industrial design DNA that was pure and powerful but above all confidently distinctive. We refined their CMF strategy, gave them the confidence to understand the power of ‘less is more’ and locked up in a simple but sophisticated logo.

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