Tech & Healthcare

Healthcare has always evolved hand in hand with technological advancement.

Today’s headline technologies include; accurate disease identification through machine learning advances, remote patient monitoring allowing distributed healthcare,  virtual reality that speeds up healing in rehab and tissue repair through 3D printing.

Everyone’s favourite technology whipping-boy, Artificial Intelligence, will soon reach its third generation, the “theory of mind” as it moves towards mimicking the human brain function.

As the development of medical grade imaging constantly improves, now combined with AI, it has become a companion to traditional radiologists, who are in scarce supply. Zebra medical vision uses help of an AI assistant to analyse scans before passing to radiologists.

Floreo uses the power of virtual reality as a means to help autistic children, Iris vision help people with low vision to regain their sight with amazing accuracy.

We expect important implementations in 2020. If 2019 was raising awareness from citizens to the alarming global changes we’re going through, the focus now will be to take decisive actions towards a more sustainable society and build back trust through transparency of organisations, traceability and data protection.

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Connectivity

This decade will inevitably see more connections and at a faster pace.The wholesale adoption of 5G will not only enable faster speeds, but the growth of truly smart cities.

Toyota unveiled at CES, its plans for a 2,000-person smart city featuring autonomous vehicles, smart technology and robot-assisted living.

Further to its pioneering work with project Loon, Google X, continues its chase to bring communication everywhere with its project using FSOC.

Read Part 4 / Privacy & Security

Final Edition/ Healthcare

Privacy & Security

Trust and privacy will continue to be a significant concern as people trade personal data in return for personalised ads and experiences. Perhaps no bigger area of historical consumer concern is the security of our hard earned cash.

As a new decade begins, one of the major unresolved issues of the previous few years continues to haunt banks — when and how Big Tech will jump into financial services in a significant way.

So as the Big tech companies, with their armies of top-notch developers and knack for creating convenient products, continue to raise their profile in financial services, Apple launched its Apple Card with Goldman Sachs in August 2019. Facebook not satisfied with just Libra, announced Facebook Pay, a payment mechanism that works with Messenger, Instagram, WhatsApp and Facebook. Uber is building a stable of financial services products for drivers and customers in its recently created Uber Money division.

Perhaps its not just consumers that have reason to be concerned about data security, but the large traditionally slow-moving banks that need to keep an eye on their accounts?

Read Part 1/ Sustainability

Read Part 2 / Wellness & Mindfulness

Read Part 3 / Consumer

Next Edition/ Connectivity

Consumer

Personalisation to deliver a better experience has always been part of consumerism. People are familiar with brands reaching out to them this way.

With technology such as facial recognition, sensors and smart objects, DNA test democratization, the world has turned into a landscape that shifts and changes around consumers. The result is ever higher expectations for responsive personalisation.

Featured at CES, Ballie, will become your AI assistant and will follow you around the house. With voice activation control and ubiquitous integrated camera, it will respond to demands and will be able to act as a personal trainer, capture memories or manage the connected devices of your household (but might need help with the stairs?).

Missed Part 1 / Sustainability  read it here.

Read Part 2 / Wellness & Mindfulness.

Next Edition/ Connectivity.

Wellness & Mindfulness

As we switch attention from care for the planet, to care for ourselves… ‘Self-care’ continues to grow, and now has a market value of $4.5 trillion according to the Global Wellness Institute (GWI). Naturally,consumer brands are keen to align themselves with purpose driven ethics and consumer-health, as a more stable opportunity than the fickle, and slightly tarnished, fast-moving-consumer goods space.

By changing the position of the head, Smart Nora, helps snorers (and their partners!) get a great night’s sleep.

Climate360 mattress regulate the temperature of your bed from one side to another, and babies don’t miss out either with mamaRoo sleep bassinetfrom 4moms.

With the gym market worth a staggering $80 Bn in 2019, we predict a growth of home exercise tech-brands that will want to take a market share through digital personal trainers. Such as Mirror, which tracks your moves and status while you exercise.

Read Part 1/ Sustainability

Next Edition/ Wellness & Mindfulness

Sustainability

If 2019 was about raising the alarm to save our planet, taking responsibility for our consumption, and questioning businesses and governments on their practises, 2020 will be all about creating change and more.

The difference between what is good for people and what is good for the earth will blend in the eye of the consumer. In this spirit, the purpose driven outdoor brand Rei co-op launched its initiatives #OptOutside and #OptToAct

Regenerative Agriculture revisits farming using principles and practices that enrich soil that increase biodiversity and enhance ecosystems. Silvopasture, for example, is a way of using livestock to graze pasture beneath trees which creates a sustainable, carbon harvesting and profitable alternative for hardwood farmers.

Next Edition/ Wellness & Mindfulness

Béa has joined us having spent time in both agency and in-house – initially graduating from ISD before interning at Tupperware, then spending time with the team at Above before joining the in-house team at Kenwood.

She has already made herself quite at home, and is already in the thick of it on a number of diverse projects including

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