Archives: May 2015

RODD @ Clerkenwell Design Week

A marathon of design in the streets of EC1, walking up and down the sunny Clerkenwell road. A great range of -mainly- furniture designs and good place to meet and talk to fellow designers from all around the world.

We particularly enjoyed wandering in the Farmiloe Building as the huge Victorian warehouse brought together furniture design, lighting and craftsmanship. Our day ended with a tour of the neighbourhood in one of Renault’s Twizys electric cars. 

We have a collection of images from the show that can be seen on our Pinterest board.

So if you want to be kept up to date on design trends and events sign up here for our monthly trends newsletter ‘Insights’.


Sign-up for our latest trends insight | Mastering Monochrome

Want to master Monochrome?

As self-confessed minimalists and monotone trend junkies we couldn’t resist a feature on the power and impact of ‘Monochrome’ industrial design.

The images in this addition are taken from one of our most popular
Pinterest boards and serve as a continual source of trends inspiration for all things ‘serene’.

So if you want to be kept up to date on design trends sign up here for our monthly trends newsletter ‘Insights’.



Rodd will be returning to Clerkenwell Design Week 2015. The event sprawls across the streets of the London borough with plenty to see and do thanks to the open studios and exhibition venues.

Our recommendation based on last years visit is to get into as many of the talks as you can, there’s plenty of names from the world of design with plenty worth listening to.

More information on Clerkenwell Design Week click here or read about our previous visit.


Rodd will be taking a trip to the May Design Series 2015. The exhibition hosts over 500 brands at the forefront of furniture, lighting and home decor.

This Year it will be returning to London at the ExCel.

More information on the May Design Series exhibition here.

Sign-up to ‘Insight’ a free monthly roundup of visual inspiration and trends

Sign-up to Insight , a free monthly roundup from Rodd of the very best visual inspiration and trends.

Each issue we bring curated visual inspiration, trends and materials direct to your inbox and what’s more the images will link to our Pinterest account were you can browse and repurpose at your leisure.

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What’s the future for passengers?

As I write this I’m travelling backwards at high-speed on my journey towards London. I’m enjoying free wifi, a drink and a snack. I’m thinking about the talk of imminent change to our travel networks. Mid 19th century Isambard Kingdom Brunel revolutionised public transport in Britain and his legacy has had a lasting effect on our train network until today. As the views of the English countryside flash by, I wonder could this all be about to change again?

A recent UK government report claimed that ‘motorists would be able to surf the internet or read a book without needing to look at the road by 2030.’ Arguably, many drivers on my morning commute appear to do this today. If tomorrow’s passengers are expecting driverless cars to transform the way in which they travel, drawn by the convenience, connectivity and comfort, why then are the UK public transport networks so poorly used when they already offer many of these virtues?

At the Michelin Challenge Bibendum Global Conference, held this year in Chengdu, a group of industry expert gathered to discuss just his.

They pondered the implications of driverless cars and posed future scenarios where passengers summon driverless Taxi-Bots, which are shared simultaneously by other passengers, or Auto-Vots that pick up single passengers in perfect autonomous sequence. They examined the potential benefits of driverless cars, from cleaner air to economic growth (one report claims that we lose up to 40 work hours stuck in traffic per month!)

But what might have been missed out is what will compel consumers to make a switch from traditional, to driverless, vehicles. No one asked, ‘hold on, is there actually a consumer pull for this technology?’

I am not against technological change. Quite the opposite: if Google would like to take over my morning schlep leaving me to snooze and day dream on my commute; take away my annual service and car ownership hassle, then will be very happy.

What I believe will be the pivotal point that affects widespread adoption will be quality of the consumer experience – What happens if there is a complaint? How much will cost? What happens if we need to take an impromptu detour if my taxi-bot companion forgets his/her house keys?

So far the industry has focused on the technical intricacies, the legal complications and interconnectedness of driverless vehicles. The closest we have come to improving the user experience is in the interior design of the car. But we need to address the not so glamorous nitty-gritty details in order to create a good user experience or a service that adds value not unlike the rail network I guess?

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Rodd Design is a privately owned industrial design and innovation studio formed in 2000 by Tim Rodd and Ben Davies, focused on delivering the highest quality creative work and commercially effective product design.

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