Archives: June 2013

Watch the story of Ode


With more than 800,000 people in the UK  living with Dementia, and with numbers expected to rise to 1.7 million by 2051 Dementia is a huge issue for the UK and the world.

The cost to the UK is already around £23 billion per year, and is set to rise to £27 billion by 2018.

Globally the estimated costs are $604 billion – 1% of global GDP. Sadly malnutrition is prevalent amongst older adults living with the condition.

Recognising the potential for design to deliver change Rodd has developed Ode,  a simple to use, wellbeing product that uses the

power of fragrance to provide extra sensory stimulation for those at most nutritional risk amongst the Dementia care spectrum. This short film tells the tale in just 3 minutes.


Our blog

Welcome to our Rodd blog. This is where you will find all the latest design project releases, news from the industry, our trend and show reports as well as the inside track on life in and around the Rodd studio.

Rodd Design is a privately owned industrial design and innovation studio formed in 2000 by Tim Rodd and Ben Davies, focused on delivering the highest quality creative work and commercially effective product design.

For press relations please contact us via hello@rodd.uk.com 

Share +

Blog Archives