With more than 800,000 people in the UK living with Dementia, and with numbers expected to rise to 1.7 million by 2051 Dementia is a huge issue for the UK and the world.
The cost to the UK is already around £23 billion per year, and is set to rise to £27 billion by 2018.
Globally the estimated costs are $604 billion – 1% of global GDP. Sadly malnutrition is prevalent amongst older adults living with the condition.
Recognising the potential for design to deliver change Rodd has developed Ode, a simple to use, wellbeing product that uses the
power of fragrance to provide extra sensory stimulation for those at most nutritional risk amongst the Dementia care spectrum. This short film tells the tale in just 3 minutes.